Ending Your Band on a High Note
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In today's episode we talk about selling items from the stage, and we also talk about getting that first gig. In my "tales from the road" I talk about playing with a fill in that got so drunk he couldn't even play. Check out marketingmusician.co
Insightly.com Stops You From Letting Things Drop Through the Cracks.
Today I talk about a free tool that is both web based, and you can use on your mobile. It automates projects, tasks, communications, and you can easily organize all of the communications with your clients in one place. So all those times when you had miscommunications, or you had all the emails printed at home, you could have it all in one place that you can access via the web, or via your phone or tablet.
It's call insightly.com and I've used it for about a month. One of my favorite features is if someone sends you an email, you can forward it to an email address that insightly assigns to you and it will automatically that person to your contacts. You can put a web form on your website that will email you as well as add this person to your contacts where you can connect all email and tasks to that contact. It's cool, and its free.
A segment from my book Get Your Band Out of the Basement
Be sure you are not LEARNING songs at the studio, taking excessive smoking breaks, or searching for the studio as you didn't write down the directions or address. However much time you think it will take to record the songs, double it. Work with the engineer, he is in charge of making you sound great. Don't be jerks. Be professional. If all goes well, you will be back to record another CD in the future.
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Today I share a story that looked like we were going to have one of the worst gigs ever. Instead it turned into one of the best, and there I was with no email sign up forms, no flyers to promote the website, and we had people in the palm of our hand. It was one of the worst blown opportunities of my career. With this in mind, I urge you to always be ready.
The other point we make today is having a demo CD. You want to put your best foot forward. Don't record your band in the basement on you iPad, or worse on a cassette deck. It is good to do recordings as it gets you familiar with playing under pressure, but in the end I would go to a studio. It doesn't matter if you have good equipment, its the person behind the knobs that can make you sound pro or awful.
If you are looking to build your website, check out the self paced tutorials that will walk you through using Wordpress to build your band's website (if its good enough for the Rolling Stones, its good enough to you).
Money changes everything. Band after band gets along great and when success shows up things get weird when the money shows up. Today we talk about handling your band's money and how to take steps so its never an issues. It's all about being transparent. We also have tips on treating a touring band, and some news on nimbit.
If you have a smartphone, you can broadcast 30 minutes of your next gig for free. This can turn the gig into an "Event" those in attendance (hey wow we are being broadcast) and for those listening your website they might think "Hey that sounds fun." These recordings can then be taken and used for those who want to give it to "super fans" or as a reward for signing up for your newsletter. If you need more than 30 minute, you can purchase plans for $20 a month that allow you to steam 3 hours straight (realize you could stop broadcasting on break, and do another 30 minutes later).
For more information go to http://www.marketingmusician.com/spreaker
Today we hear a sample of my book Get Your Band Out of the Basement where I talk about what you should and should not do at practice. These are VERY importance piece of a band's success strategy. Without practice your band will become stale and die. Here are some tips.
1. Make sure everyone know what songs to learn
2. Make sure everyone know what order the songs will be learned
3. If you can't make practice or learn the songs, let everyone know.
4. Practice is where you put together what you learned at home (not where you learn the song).
Mat from librerock.com wants to know what I feel about giving away digital downloads away for free.
For me, should they and "is this fair" are two different topics. I don't think its fair that you spend money to produce your recordings, you work hard, and are expected to give it away for free. HOWEVER, the customer EXPECTS a downloadable file to be either free of .99 cents. Maybe the best solution is to give the opportunity for people to get it for free (maybe in exchange for an email address). That would be the best of both worlds. Here is my music, if you'd like to buy it, it's .99. If you don't have .99 then give me your email address.
When you DO NOT give it away for free is when you package it with a CD, book, t-shirt. Then you lose the expectation that it should be free.
This is why tickets, t-shirts, and other merchandise is so expensive. You have to feed your kids with something.
What are your thoughts?
This is a guy who has passion for playing. If you get a chance to see him, he's pretty amazing and you could see how he makes each concert an event. He is 87 years old.
This segment is geared towards cover bands, but there is still some information here for people doing original music as well.
Don't play songs that suck.
Don't play sounds that your band can't pull off.
Make it democratic (if this is a band).